Google has introduced search with AI, an experimental feature called ‘AI Mode’ to its Search platform, utilizing the advanced capabilities of Gemini 2.0. This mode enhances AI Overviews by allowing for complex queries involving coding, advanced mathematics, and multimodal interactions.
Initially, AI Mode is available as an opt-in experiment for Google One AI Premium subscribers through Google Labs. It aims to provide AI-generated responses that leverage real-time data from Google’s information systems, marking a significant step in improving search functionality with AI reasoning and thinking capabilities.
How To Search With AI?


Searching with AI is evolving rapidly, and it’s becoming integrated into how we use search engines in general. Here’s a breakdown of how it works and what to expect:
Key Concepts:
- Understanding Intent:
- AI-powered search goes beyond simply matching keywords. It aims to understand the meaning and context behind your search query. This means it can handle more complex questions and natural language.
- AI Overviews:
- Instead of just providing a list of links, AI can generate summaries of information, giving you a quick overview of the topic. Google’s “AI Overviews” are a prime example of this.
- Conversational Search:
- AI enables more natural, conversational interactions. You can ask follow-up questions and refine your search without having to rephrase everything.
- Multimodal Search:
- AI is expanding search beyond text. You can now search using images, videos, and even voice, allowing for more versatile ways to find information.
How it Works in Practice:
- Google’s Approach:
- Google is integrating AI directly into its search engine. Features like “AI Overviews” provide concise summaries generated by AI, along with links to relevant sources.
- Google Lens allows you to search using images, and features like “Circle to Search” on android devices allows for very intuitive searching.
- Google is also using its Gemini AI model to enhance search capabilities.
- Other AI Search Engines:
- Platforms like Perplexity AI focus on providing direct answers and summaries, with clear citations to their sources.
- Other search engines are also implementing AI to improve their results and user experience.
Key things to know:
- AI search is designed to augment, not replace, traditional search. Links to source information is still a very important part of the process.
- It is still a technology that is evolving, so accuracy can vary. It is always important to verify information from multiple sources.
In essence, AI is making search more intelligent, efficient, and user-friendly.
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